Is Facebook Getting Less Cool?

Is Facebook Getting Less Cool?

“My goal was never really to make Facebook cool,” Zuckerberg said. “I am not a cool person, and I’ve never really tried to be cool. Our model for Facebook has never been to try to make it particularly exciting to use — we just want to make it useful.”

Why Facebook forced users to install the Facebook Messenger app

“Even it was a short-term painful thing to ask people to install a separate messaging app, we knew we could never deliver a quality experience inside Facebook as a tab. We needed to build a dedicated and focused experience,” explained Mark.

With the emphasis on Paid Advertising, when will the organic reach for Facebook Business pages return?

“As time goes on, people are just sharing more things on Facebook. Each person might read 100 stories from friends and pages a day. There is just more competition. There are about 1,500 stories a day that they could see in the News Feed and they only see about hundred. Less than 10% of what people are posting the person will get in the feed. Only the highest quality content will get through.”

How accurate was the movie Social Network compared to the real life story of Facebook

“I found it hurtful. One important piece of context is the woman I’m married to who I’ve been dating for ten years; I was dating her before starting Facebook. If somehow I was trying to create Facebook to find more women, that probably wouldn’t have gone over well in my relationship.”

Entrepreneurship

“The best entrepreneurs who I’ve met don’t really start companies because their goal is to build a company. They do it because they want to make a change in the world and help people.”

Team and leadership

“The thing that got me through it and I think gets a lot of people through it is the people around them. There is no super human ability that anyone has. It’s hard to do things on your own… so many challenges and there are going to be many things that you don’t know how to do. Find a team of people, friends or family and there will be different people over time… People like to focus on different problems or skills… Find people who share your passion.”

Why Zuckerberg is always wearing that one shirt

“I’m in this really lucky position where I get to wake up every day and help serve more than 1 billion people, and I feel like I’m not doing my job if I spend any of my energy on things,” Zuckerberg said. “Even though it kind of sounds silly that that’s my reason for wearing a gray t-shirt every day, it also is true.”

Located in Toronto, Canada but serving students globally, Digital Media Academy of Canada can help you gain digital marketing skills and stay up-to-date with social media updates to thrive in the Digital Media industry. Complete our online course and receive a Certificate of Completion. Register for the Social Media Marketingcourse today!

I want Mark Zuckerberg’s Tshirt

Rarely do I wish I was a man.

Last week Mark Zuckerberg gave his first ever live Q&A and while he was asked really interesting questions about FB and diversity and especially about their computer science program “Girls who Code” one of the best and most telling, from my point of view, was the question about his T shirt and his great reply:

Why do you wear the same grey t-shirt every day?

To which he replied:

“I really want to clear my life so that I have to make as few decisions as possible about anything except how to best serve this community,” Zuckerberg said, referring to the Facebook user base.

“I’m in this really lucky position where I get to wake up every day and help serve more than a billion people, and I feel like I’m not doing my job if I spend any of my energy on things that are silly or frivolous about my life, so that way I can dedicate all of my energy towards just building the best products and services.”

This is what I want, to be able to wear the same thing every day. OK, so right now I don’t “help serve more than a billion people”. I’m working on it.

Being able to wear the same clothes every day has been my dream for some time ever since realizing that Steve Jobs only wore that same black polo neck and jeans. I was deterred because some how wearing the same clothes every day is easier for men. I then learned that Barack Obama wears the same clothes and eats the same meals every day, I thought “That’s me”. I eat the same breakfast and pretty much the same lunch every day.

When I don’t have to think about the minutiae, my mind has more room for thinking about really important things

Many intelligent and creative people eliminate the small, tedious decisions in their lives because they simply do not have time for them.

I often have a discussion with clients when we are working together to improve their business outcomes. I talk about eliminating the minutiae and suggest they develop systems and processes for many of the things they do routinely.

This is often met with eyes glazing over and they say some thing like “Oh no, systems wouldn’t work for me, that would just stifle my creativity!”

Far from stifling creativity having systems and processes positively unleashes creativity because the mind is free of all the nitty gritty decisions

Have you ever thought about which daily, trivial decisions you could eliminate?

Me, I’m off to buy some Tshirts! Won't be grey, or black. Maybe white? or perhaps green?

Facebook: I'm Giving Up, You've Jumped The Shark

I'm giving up. Facebook Wins, We all lose.

Facebook's Edgerank Algorithm keeps getting worse for exposure of both personal and business posts. I'm giving up trying to share relevent and educational articles from other sites. Facebook buries them. Shared photos and videos? Facebook buries them. With my Personal account supporting The Chris Voss Show blog I have roughly 20,000 facebook followers/friends and still even paying to promote, the results suck. I can tell now by how Facebook puts certain boxes around my posts when they go up, some really small for Youtube shares, others simple around a shared news story, that almost no one will see it. You can tell by the lack of comments and engagement. Text posts seem to be the only thing that works anymore. Facebook has been honest about what its burying and the bottom line is they want you to buy ads to promote your interests if you want engagement.

Buy Ads or get nothing. Pay to Play. Content engagement isnt quality anymore, its just about $$.

I knew this would happen all along. I knew Facebook would go ad based and betray all the people who spent tons of money building their Fan Pages and then hold the followers for ransom. Did you really think Facebook wouldnt grow up into an ad service platform? Just think if you'd spent all that money building up your own .com site? This was seen coming by me for miles away. For 4+ years I've told clients I consult with to grab as much online real estate as you can, cause someday it wont be free. Some listened, fools waited. I've got news for all you complainers. It will keep get worse and you will have to pay more or sit out.

Necessity and economics drive change. Time is ripe for change again.

I remember the heady days of MySpace. Its was an awesome exciting platform at the time where you could share and communicate with your friends. For companies struggling with the recent recession it was a great emerging platform for small and large business. Then Rupert Murdoch showed up and bought the company for $580 million and MySpace suddenly had massive debt. It had to grow up and meet shareholder demands. The end result was more ads, more red tape and pages you had to go through to do anything. They killed its experience and we left for new open Facebook.

Even Facebook knows it has you trapped and surrounded.

Now Facebook has become the experience killer MySpace was. A small percentage of followers will see your posts in terms of 3-7% if your lucky. Thats likely Impression Rates too showing up on a giant feed wall so you might as well be yelling into an empty forest? Even Rupert Murdoch Tweeted a warning to Facebook 10 months ago: "Look out Facebook! Hours spent participating per member dropping seriously. First really bad sign as seen by crappy MySpace years ago." Mark Zuckerberg is furiously investing in other companies as people move to other platforms with their time spent online. He knows he's got to squeeze you for whatever $$ you have left as you spend more time elsewhere and hopefully he'll pick you up at the other site. If you really think about it, its pretty smart. Facebook will squeeze you for money, you run to another site, Facebook owns it or buys it and will eventually squeeze you there too. ITS LIKE A RAT MAZE GAME! All Facebook has to do for survival is just buy the next place youre leaving it for. Well at least Facebook was smarter than MySpace in that regard.

Are you expecting it to improve or get cheaper by complaining?

Its not gonna get cheaper or easier on Facebook. If you're complaining now, its only gonna get worse and more expensive. Right now the only thing that seems to get any traction, engagement and views, is writing an original text post and I'm not even sure a photo should be on it, Facebook might think its a meme. The sad part is this really kills sharing outside posts and information which is what social media is built on - the freedom and democratization of information. Facebook wants you to make content for them and if you want to SHARE other stuff as a distribution point for others, you'll need to pay for that too.

I learned a long time ago as a serial entrepenuer and investor that if you dont own it and control it, kiss it goodbye. I've never poured money into getting Facebook Fan Page tons of fans. All my money goes into a site I own and control: TheChrisVossShow.com. I can still send posts to everyone on my lists without paying more. Maybe its time we all invested into something we control for a change and quit the rat maze race?

So Facebook you win. You've killed my fun and experience. Its all about you and your money grubbing now. I'm pulling back all the sharing and just doing a few text posts and a picture or 2 giving you the bare minimums until something better comes along. Which it will. Who needs a Facebook "killer" when you've got Facebook suicide.

Time for a change.

3 Strategies for Improving Your Facebook Ads

Facebook plays a large role in many businesses' marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.

"Before last year, Facebook was all about what happened on Facebook," said Bob Buch, CEO of social advertising firm SocialWire. "Ad campaigns were about buying likes. In 2013, there was a major shift, and Facebook began tapping into direct-response advertisers [and marketing] products to custom audiences. This transformed their ability to drive traffic off-site."

Paid Facebook ads can be a huge source of traffic that ultimately leads to sales, but only when they're properly planned and executed. Buch advised social marketers to keep these three things in mind when planning Facebook ad campaigns:

Think of Facebook campaigns as search campaigns

Buch said companies should plan a Facebook campaign the same way they do SEO keyword campaigns. For example, a shoe company might purchase the keywords "riding boots" to have their ads appear to individuals searching for that term, rather than wasting money on untargeted ads that are unlikely to convert to sales. The same concept should apply to Facebook ads. When creating campaigns, you can work with a third-party partner to create a custom audience of people who have made purchases that are similar to your product or service.

Keep your ads fresh

Running the same campaigns for your products and services over and over again will quickly get old to your Facebook audience, and that could make them hide your ads from their newsfeed. Keep customers interested by updating pictures and copy for your ads.

Remember that customers don't come to Facebook to buy

When people Google a specific product or service, it's generally because they intend to purchase that item. But when people log on to Facebook, they're not there for the ads; they want to connect with their friends. The goal of any successful Facebook ad campaign is to grab potential customers' attention enough that they will either go back and Google your product later or, better yet, click through to your website right from Facebook.